Samsung wanted a slick launch for the Galaxy S9’s camera. The challenge? A single, perfect five-second shot—live, no do-overs.

Inside The Cloud, we built a high-speed spectacle: glitter drops, jelly explosions, dancers, cocktails—all choreographed to the millisecond.

With 25 Galaxy S9s rigged to capture the chaos (and the gasping audience), there was zero room for error.

One take, nailed it.

The result? A launch as sharp as the S9’s footage—wowing influencers and stocking Samsung with premium content.