EPIC FAN BOX

KFC

PROJECT DETAILS

  • Art Direction

  • Construction

  • Fabrication

  • Props & Styling

PARTNER: Ogilvy


We transformed a shipping container with a hydraulic fold-down side to create a mini grandstand, seating up to 40 die-hard fans. For home-game winners, the box featured a massive 1.5m x 2.3m projection screen, bringing the stadium atmosphere right to their backyard.

Details mattered:

  • Custom-built stadium seating in franchise team colours

  • A built-in KFC order window with a “Collect Order” light for fresh deliveries

  • A plush rugby-field-inspired floor for extra comfort

The Epic Fan Box wasn’t just a viewing platform — it was a full-throttle fan experience, taking match day to the next level.

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