EPIC FAN BOX
KFC
PROJECT DETAILS
Art Direction
Construction
Fabrication
Props & Styling
PARTNER: Ogilvy
We transformed a shipping container with a hydraulic fold-down side to create a mini grandstand, seating up to 40 die-hard fans. For home-game winners, the box featured a massive 1.5m x 2.3m projection screen, bringing the stadium atmosphere right to their backyard.
Details mattered:
Custom-built stadium seating in franchise team colours
A built-in KFC order window with a “Collect Order” light for fresh deliveries
A plush rugby-field-inspired floor for extra comfort
The Epic Fan Box wasn’t just a viewing platform — it was a full-throttle fan experience, taking match day to the next level.



